New York City, March 15, 2004 – BOURJOIS is the top selling cosmetics brand in Europe and the darling of makeup artists all over the world. The brand has been around since 1863, and has offered many innovations to the cosmetic industry.
AREA 17 was asked to help bring Bourjois online after being offline for a few years. Initially implemented in the US market, the website needed to develop brand and product awareness, increase online sales through the partnership with Sephora.com and lay the groundwork for future growth.
The website has been reimplemented for the United Kingdom and France and will continue to be implement for other countries.
See bourjois.com
«Of a multitude of companies, AREA 17 was the first that actually proposed fresh and creative, yet strategic ideas. They took the time to truly understand our brand inside out and really listened to our needs. They created a trusting environment and were involved with our business every step of the way; in order to delivery exactly what we needed for our immediate and long–term online goals.
AREA 17 is able to successfully combine elegant design with useable functionality while streamlining our content management and customer relationship workflow. They offer a high–level of service with a unique sense of out–of–the–box thinking – rare in other agencies.
We are so impressed by their creativity and professionalism that we have recommended them to our global office. Now AREA 17 is implementing the global platform for all other Bourjois subsidiaries worldwide!»
Poupak Sionit – Marketing Director, USA
BOURJOIS PARIS