Los Angeles, March 27, 2006 – GOOD, a new voice in media, embraces this generation's merger of capitalism and idealism – and is living this message. AREA 17 was hired to create the entire brand identity system for the company communications and print magazine, in addition to the website creation. The print magazine and full website launch in Fall 2006, however the phase one website has been created in order to promote their unique subscription drive – Choose GOOD. Subscribe to GOOD Magazine and 100% of your money goes to help the organization of your choice! Amazing, but true – visit their website and see for yourself how they are redefining the magazine business model. The phase one website supports ecommerce (with instant results of the campaign), an intergrated blogging system and also lays the foundation for a community–based website.
See goodmagazine.com
« We chose AREA 17 to create our brand identity and website not only for their commitment to design but also for their understanding of technology and the internet. In return we have been rewarded with a brand identity for our magazine and a website that is clean, coherent, efficient and works.
Much of what is best about AREA 17's work goes unnoticed – there's no clutter or extra functions that annoy, confuse or waste space. The implementation of our 'Choose GOOD' Campaign – our unconventional merger of publishing and philanthropy – was smooth. AREA 17 created a simple and dynamic e–commerce path that solved our key issues – keeping the process simple while allowing subscribers to choose their favorite organization. The 'goodometer' represents AREA 17 in true from; they took a complicated web function and presented a solution deceptively simple, as well as elegant.
AREA 17 understood our brand and business needs – listened to us, created the web site we needed, but ultimately made the relationship a collaboration. Working with AREA 17 has really opened our eyes to the potential of the web and has convinced us to put more energy into our online presence, as we see the benefits in functionality, cost and efficiency. They are really good at what they do, they came in within budget and they are cool people too. »
Max Schorr – Editor & Publisher
GOOD MAGAZINE