AREA 17 helps Sport Science sell simplicity

Vienna, VA, August 10, 2005 - The philosophy is simple, to create performance wear that doesn't look like performance wear. A relative newcomer in this market (yet 25 years of apparel experience), Sport Science needed to create a simple website that could grow with the company while positioning them as a leading brand. The result is a fully CSS and standards-based website that accomplishes two main objectives: inform consumers and retailers alike about the company while offering simple and clear ways to get the product.

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