Electronic dreams of wedding bells

New York, March 22, 2006 - When in the business of selling wedding dresses, one doesn't hope for repeat business. Ulla-Maija, a maker of couture wedding dresses, wanted to give their clientel a website that is just as elegant, sophisticated and thoughtful as each of their custom dresses. Supporting the average 3-6 month purchase lifecycle, the website offers users the ability to save dresses to a Dreamlist and pass it around to friends and family. With just an email address as a password, users can also log into their Dreamlist by adding their email to the website address. The website is also fully content managed with high resolution photography and simple text editing, giving Ulla-Maija the ability to update the experience regularly to support the seasons.

See ulla-maija.com