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Elan

 


Client Story

Professional coating solutions

Elan is a new European brand of paints specializing in quality coating solutions for building, architecture and decoration professionals. Influenced by museums, art galleries and design studios, their paints are engineered to define spaces.

By focusing on multi-usage formulas, Elan has created a compact yet complete offering. The company collaborates closely with distributors and applicators to make a product that satisfies their demanding needs without an over-abundance of product references.

Quality, innovation, efficiency and cost-effectiveness are fundamental characteristics of the Elan brand. And the environment too. Elan participates in an eco-responsible research project – ready 2010 – aimed at reducing volatile organic compounds (VOC) emissions from paints. And today, Elan is the first brand on the market to offer a tinting system that uses 0% VOC colorants.

Until recently, VOC’s were essential to the performance of paint, however Elan has found a durable and cost-effective solution. And for those of you that don’t know (don’t dispare, we didn’t either), that means reduced health risk for applicators, reduced ozone depletion, no ground water contamination and no hazardous waste material.

Influenced by museums, art galleries and design studios, their paints are engineered to define spaces.

In 2005, AREA 17 was hired to create the visual identity for this innovative and socially responsible brand, including their packaging and point of sale materials.