Max Schorr — Editor & Publisher
We chose AREA 17 to create our brand identity and website not only for their commitment to design but also for their understanding of technology and the internet. In return we have been rewarded with a brand identity for our magazine and a website that is clean, coherent, efficient and works.
For people who give a damn
GOOD is a cross-media platform that provides award-winning content to a growing audience of pragmatic idealists.
GOOD manifests itself through a print magazine, a community website, online videos and local events nationwide — however it is best described as a collaboration of individuals, businesses, and NGOs moving the world forward.
In a time where extreme positions are the preferred method of attention-seekers, GOOD has bet on a more sensible approach to making their voice heard
Started in 2006 by Ben Goldhirsh and a group of close friends, GOOD has fast garnered praise for its unique editorial perspective and fresh visual aesthetic and has quickly positioned itself as a significant new voice in the media landscape.
In a time where extreme positions are the preferred method of attention-seekers, GOOD has bet on a more sensible approach to making their voice heard — creating a platform made of people and fighting with modern weapons such as quality content and design mixed with good old fashion ingenuity.
One of GOOD’s innovative business strategies is their “Choose GOOD” campaign — subscribe to the magazine and 100% of your money goes to help the organization of your choice. A crazy idea that actually makes good sense.
By funneling all subscription dollars to NGOs, GOOD was able to cut their marketing budget altogether. How? These partner organizations now had a vested interest in the promotion of GOOD Magazine subscriptions. As a whole, they became a massive marketing engine with an even bigger impact than if GOOD had used the subscription dollars towards traditional marketing. To date, GOOD has raised over $1 million for their non-profit partners.
GOOD hired AREA 17 during the inception of the company to help them develop their brand strategy and create their visual identity. Soon thereafter, we were hired to create their community website.