MySpace
Client Story
A place for friends
Who needs an introduction to MySpace? Started in August 2003, the pioneers of online social networking can now boast of more than 230,182,000 members.
Whether you’re making new friends, finding old ones or just keeping in touch — it is fair to say that almost every Internet user has visited MySpace or at least knows of it.
But MySpace isn’t about who you know, it’s about staying in the know.
With a focus on music since day one, MySpace has been the place for people to discover new bands, keep track of their favorite artist’s career moves and even to increase their own bands visibility on the web. In recent years, this has extended to movies, TV shows and consumer brands too.
But how did this happen? Is it just a passing fad or a massive transformation of how we interact with each other and the brands we consume?
In early 2007, MySpace aimed to find out by organizing a nation-wide comprehensive behavior study of social networking users and non-users. The findings were then presented through a book and at an exclusive private event in Beverly Hills.
Is it just a passing fad or a massive transformation of how we interact with each other and the brands we consume?
The initiative was named “Never Ending Friending” — spot-on for a network that attracts a couple hundred thousand new users per day.
MySpace counts yet another friend in AREA 17, since we developed the Never Ending Friending visual identity and print collateral.