The gastronomical group from Galicia
At the western end of the Iberian Peninsula, bordered by the Atlantic, Galicia is an autonomous region with a rich historical, cultural and culinary background. It is notably famous for The Way of St. James — the pilgrimage to the Cathedral of Santiago de Compostela — where the remains of the apostle Saint James the Great are said to be buried.
Cuisine-wise, the Galician coast is also known as the “A Costa do Marisco” (The Seafood Coast), a promising name. Octopus, crab, langoustine, all kinds of fishes and shellfishes but also beef, chorizo sausage, cheese, special crepes and cakes, washed down with delicious wines, make up Galician traditional menus.
Marcelo Tejedor, one of Nove’s founders, first trained in a upscale restaurant in Marseille (France) to become a cook. Soon, he moved back to his home town Santiago de Compostela and started the now Michelin starred restaurant Casa Marcelo.
To create Nove, he associated with eight other chefs (they have now doubled their number) who shared the same passions for Galicia and fine cuisine. The very name “Nove”, meaning both “nine” and “new” in Galician language, was chosen to designate the new association of nine chefs around that one new idea: giving gourmands a taste of Galicia’s finest gastronomy.
The very name ‘Nove’, meaning both ‘nine’ and ‘new’ in Galician language, was chosen to designate the new association of nine chefs
Nove was looking for a design agency that could do both their visual identity and website, but most importantly, an agency that would understand the artisanal nature of their group. AREA 17 was honored to be selected.
To figure out who the client was and define its business needs, we immersed ourselves into Galician culture and gastronomy. It was no big sacrifice to visit and try all their restaurants menus and wines.
AREA 17 first worked on Nove’s identity and website, but wanted seconds. The 2.0 version followed a few years later.