Salomon Sports
Client Story
The mountain sports people
The world’s leading mountain sports people creating the world’s leading mountain sports products. That is Salomon Sports, a leader and global icon in the domain of mountain sports.
Salomon Sports was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. The company was started by François Salomon and his son Georges. Their deep passion for skiing and design innovation started a revolution in both alpine and nordic skiing that further extended to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, and many other sports.
Today, Salomon products are sold in over 160 countries and the brand is a global icon.
Over the last 60 years, Salomon has created the first automated machinery for the production of ski edges in mass quantities (1952), invented the first ‘lift’ toe piece, replacing the traditional leather binding straps and named it Allias after the best alpine skier of the time (1961) and invented the first binding with a self-release heel-piece, used for the first time in the Olympic Games in Portillo, Chile (1966). And that’s just the tip of the iceberg.
In 1972, Salomon became the #1 binding manufacturer in the world; 1976 marked the year Salomon ventured into apparel bags and gear; in 1979 Salomon alpine boots hit the market and were an immediate success; in 1982 Salomon boots wonn the World Cup with Anne Flore Rey and then again with Marc Girardelli in 1983 and again with others in 1986, 1987, 1988, 1989 … we could go on.
1990 marked the year Salomon launched its first skis and the beginning of gold medal after gold medal; in 1995, Salomon went extreme and Dean Cummings became the free-ride champion; medals kept multiplying with the years as Salomon moves into snowboarding, footwear and apparel.
Teaming up with a French design icon was a great honor for AREA 17. We first worked with Salomon on the redesign of their corporate logo (not yet launched), then soon after for the redesign of Salomonsports.com.