Disciplines

An interdisciplinary approach to

creating modern interactive systems


Disciplines

  • Strategic Consulting

    We want brands that enable us to do what we do, bring us together with like-minded people and, of course, organize us around the ideas we care about. Now that’s the makings of a darn good website too.

    Good brands, just like good websites, are about function, community and content.

  • Visual Identity

    A visual identity must express strategic vision while evoking a desired emotional response. It must be carefully considered and precisely executed. Sadly, many good brands forget these principles on the web.

    Craft cannot be forgotten on screen. 72 DPI can only be your friend, if you allow it to.

  • User Experience

    User-centered websites enable us to do things, come together and consume ideas. But who really is this 'user' eh? What do they want exactly? When? And why do they want it? Hmmm ... all very good questions.

    Seeing people eye-to-eye is the key to good user experience. After, the 'how' is our job.

  • Web Technology

    Sure, we like pretty pictures, but smart design also means performance, simplicity, reliability, adaptability, extendability, interoperability and even mobility. Otherwise, its not so smart, huh Billy?

    We can’t separate the design of a website from the technology that makes it go vroom.


Key services

  • Research & Audits

  • Idea Generation

  • Brand Strategy

  • Web Strategy

  • Content Planning

  • Prioritization & Metrics

  • Training & Education

— Related projects
  • Logotype

  • Graphic Systems

  • Brand Books & Guidelines

  • Company Collateral

  • Icons & Info Graphics

  • Environmental & Signage

  • Print & Packaging

— Related projects
  • Requirements

  • Data & User Workflow

  • User Scenarios

  • Wireframes

  • Interactive Design

  • Design Specifications

  • Build Administration

— Related projects
  • Software Architecture

  • Database Design

  • Prototyping

  • Interface Development

  • Software Development

  • Quality Assurance

  • Maintenance

— Related projects

Expertises

  • Online Publishing & Media

    We are consuming content in new ways — on the web, phones and ipods. We want it fresh and instant. Archives too. How does the web become a logical brand extension? Same or different content? What about community? Oh and let’s not forget revenue models.

    — Related projects
  • Content Monetization

    Targeted content mixed with seeking eyeballs makes for bounds of opportunity. Nonintrusive banner ads can be effective. Content sponsorship even more so. User acceptance of online marketing efforts depends heavily on relevance and value to the experience.

    — Related projects
  • E-commerce

    Buying online has become commonplace, yet not without concerns like security, privacy and return policies. Getting the basics right goes a long way. Customer service is key. From there, it's all about matching people with product, then clearing the way to purchase.

    — Related projects
  • International

    The web is without borders, but going international has its challenges from brand dilution to content delivery networks. And everything in between: multi-languages, content localization, IP restrictions, geo-targeted marketing, local laws, copyright and so on.

    — Related projects
  • Content Management

    It's more than just getting content online and displaying it correctly. Back-office tools must deeply consider business process and workflow — helping to streamline regular operations, minimize human error and enrich the live of the website admin (and why not?).

    — Related projects
  • Portals & Intranets

    Creating a single point of access to diverse sources of information and services is tricky business. Standards and best practices are extremely important, but listening to the users, matching their habits and directly satisfying their needs is mission numero uno.

    — Related projects
  • Social Networking

    The web is a place to build community in unprecedented ways. But it doesn't mean every website needs to be Facebook. Awareness of the motivations and desires of your community is essential to knowing exactly what part of their social life they are willing to commit.

    — Related projects
  • User-Generated Content

    Simple publishing for all. Genius. Without it, what would we do with all those baby videos? As mass media and publishers embrace users as a source for content, there are certain hurdles we must overcome regarding quality, fairness, privacy and copyrights.

    — Related projects