New York, NY — September 30, 2013
Building Real-Life Rails Applications
Join AREA 17 as we discuss Ruby On Rails techniques, tools and best practices, and how it’s been used to solve unique challenges, from the seemingly small to the intimidatingly large.
On Thursday, Oct 3, we will welcome three Ruby On Rails experts from across the globe (Argentina, England & the US) who will recount select past projects and hurdles they’ve met along the way, and how they’ve utilized Rails (and plenty of caffeine) to find unique solutions and ultimately, satisfying success.
Moderated by Phil Jeffs, Creative/Technical Director at AREA 17
Presented in partnership with Engine Yard.
October 3, 2013
Richardson Street, 2nd Floor
Brooklyn, NY 11211
Marseille, France — June 6, 2013
Ora-Ïto transforms Le Corbusier’s Cité Radieuse terrace into a contemporary art center.
The modern Cité Radieuse in Marseille, designed by visionary architect Le Corbusier, has stood as an iconic structure in Marsielle for decades. But when the rooftop gymnasium became neglected in recent years, it was eventually put up for sale with an uncertain future.
French designer Ora-ïto, a native of Marsielle, saw it as an opportunity that could not be missed. “I couldn’t imagine it would ever be for sale”, he recalls, “Nobody could.”
Not knowing what the price would be, or if he’d even be able to cover it, Ora-ïto set his sights on purchasing the space, protecting this bit of history, and finding a way for it to be utilized by the community. The summer of 2013 now sees the fruits of Ora-ïto’s labor of love, as the one-time rooftop gym has been thoughtfully transformed into stunning contemporary art space, called MAMO. The name itself is a reference to the site’s home in Marseille (MA) and to Le Corbusier’s Modulor theory (MO). Any similarity to New York’s MoMA acronym is not necessarily coincidental.
I couldn’t imagine it would ever be for sale, nobody could.
Over the years, AREA 17 has worked with Ora-ïto, most noteably on the creation of his website, Ora-ito.com. For MAMO, we were brought on to create the logo, visual identity, print materials and website. The responsive-to-tablet website uses a Modulor grid (most apparent on the homepage) and provides a platform for presenting the art center’s news, story and rotation of events including visual art exhibitions, lectures, workshops and performance art.
June 8th marks the official debut of the space. Its first exhibition, by French artist Xavier Veilhan, is the fourth installment of his series Architectones (previously presented at the Charles & Ray Eames House in Los Angeles), addressing extraordinary examples of modernist architecture.
If you find yourself in Marseille this weekend, try to get yourself invited to the opening and come say hello!
Palo Alto, California — April 18, 2013
Facebook launches two dashboards that monitor the efficiency of their data centers in real-time
In 2011, Facebook started the Open Compute Project with the aim of building one of the most efficient computing infrastructures at the lowest possible cost. Staying true to their hacker roots, they decided to redesign and rebuild their data centers, servers and the software that controls them from the ground up – and best of all, share these technologies through this open source project.
Today the Facebook data centers are 38% more efficient and 24% less expensive to build and run than other state-of-the-art data centers.
Facebook engaged AREA 17 to design and develop two real-time interactive dashboards for their Prineville and Forest City data centers so that you can see for yourself the impact and efficiency of all your Facebook activity as it happens. On these dashboards, we take the power usage effectiveness (PUE) and the water usage efficiency (WUE), along with humidity and temperature data and display them in real-time on a visual and interactive chart. You can also see historical numbers from the past 24 hours, week, quarter or even the past year.
We are thrilled to be geeking out over data these days and thankful to Facebook for giving us the opportunity to play with their massive amounts of it – from America Votes 2012 to Facebook Trends and now this pioneering effort of transparency.
New York, NY — January 26, 2013
The new Billboard website is live, designed by AREA 17
For over 70 years, Billboard Magazine has charted the the latest artists, songs, albums, and musical trends of the moment. Today, music fans have something new to celebrate with the launch of a bold new design for the magazine’s website.
Last year when Billboard approached AREA 17 to evolve its digital brand, we jumped at the challenge to rethink the delivery of its vast archive of charts and exclusive content for a consumer audience. The new site, designed by AREA 17 and developed by Billboard, integrates news, photos and video directly into the charts—transforming the listing into a one-stop destination for discovering the best in music. With the chart at the center of the experience, the new site offers playable charts, fan ratings, enhanced media galleries and a whole new artist hub. As a companion to the consumer site, AREA 17 also redesigned Billboard.biz.
The launch of Billboard.com and Billboard.biz coincide with the rebranding and redesign of the print magazine by Pentagram, as well as a new iPad app produced by Billboard’s in-house team—all poised and ready to bring what many call “the Bible of the music business” to the next generation of music lovers.
Congratulations to the team and all involved!
New York City — January 25, 2013
A Panel Discussion on the Adapting Relationship Between Marketing, Design and Technology
Marketer, designer, technologist. Which hat do you wear? If you’re building mobile apps and web products these days, you’re probably sporting all three in some capacity. The lines between these disciplines are blurring and rightfully so.
As the old adage goes, “actions speak louder than words” and in an (inter)active space, it is actions, not words that build brands. It is the sum of all interactions that define today’s brands, making the Internet the purest form of branding.
By looking at the work we do in these terms, there is little difference between the role of marketer and technologist, except of course the tools we use. And it is the role of design to create the bridge between the two — putting an (inter)face to a set of actions—or rather, behaviors—outlined by the marketer and brought to life by the technologist.
About the Event
AREA 17 will host a panel discussion to explore the combining fields of study—blending the practices of marketing, design and technology into a newly-formed, yet unnamed discipline. We will discuss the ongoing evolution of each individual discipline with the focus of finding common ground.
The discussion will start with short presentations from each panelist, followed by a moderated discussion. All attendees will be given the opportunity to ask questions and share their own perspective and experiences.
Beer and wine will be provided to grease the wheels of the conversation!
- Robin Chase, Founder, Zipcar
- Jon Lander, Creative Director, Domani Studios
- Jessica Allen, UX Design Lead, Engine Yard
- Josh Teixeira, VP of Product Strategy, Big Spaceship
- Andrew Bell, Technology Research Fellow, The Barbarian Group
- Phil Jeffs, Creative Technologist, AREA 17
The discussion will be moderated by George Eid, founder and partner of AREA 17.
Interdisciplinary vs. Multidisciplinary
The Adapting Relationship Between Marketing, Design and Technology
Wednesday, February 6th at 7-10pm
For more information, visit opticalcortex.eventbrite.com.
99 RIchardson Street
Brooklyn, NY 11211
by Michael Evamy
Laurence King Publishing
Contemporary graphic design
by Michael Evamy
Laurence King Publishing