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• What does a shoe, a floating pool, a periodical, an IBM computer and a “Global Green” effort in New Orleans have in common?

  New York City — October 18, 2007

  (A whole lotta votes for one thing)

  GOOD Magazine has just placed 3rd (before the respectable 4th place position of the ThinkPad Computer) in the People’s Design Award by the Smithsonian’s Cooper Hewitt National Design Museum. First and second place went to TOM’S Shoes and a Floating Pool in New York City, respectively. ‘Global Green’ landed a solid 5th.

  AREA 17 created the logo, graphic identity system and website for GOOD Magazine. Open has done an extraordinary job designing the magazine itself since its first issue.
  Work → GOOD Brand

  See also 

  goodmagazine.com

• Spot the GOOD logo

  London, UK — October 3, 2007

  The GOOD Magazine logo — designed by AREA 17 — is featured in an excellent new design book titled, ‘LOGO’ by Michael Evamy (Published by Laurence King, 2007). The book features 5 logos made by AREA 17 including Marathon Consulting, Sidetrack Films, Nove Group and Elan. The book will be published in many territories, including China and Poland. ‘LOGO’ is available now through the Laurence King website or Amazon.com

  

  Michael Bierut has said of LOGO:

  The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.

  Michael Johnson has said of LOGO:

  Perhaps nothing can make logo design cool again. Who knows. But in its rarefied, nu-swiss, old-Graphis-annual sort of way, this may well be the book to do it.

  Read his full review here.

  Grafik magazine (UK), comparing LOGO to Taschen’s new rival publication, ‘Logo Design’, said: “What really sets it apart is the breadth and quality of its content.”
  Work → GOOD Brand

  See also 

  AREA 17 logos
• 

  A ‘moving’ New York story with a happy-ending

  At long last, AREA 17 NYC has moved from our ‘temporary’ location to our new and cozy (and somewhat snazzy) Brooklyn home. Back in the day, AREA 17 had a large Williamsburg loft on North 5th between Bedford and Driggs…