AREA 17 beta launches hyper-localized classifieds website
Recently, we’ve begun creating products in addition to our client services. Last year, we launched Subfolio — our “swiss army knife” file browser app. Then, six months ago, we launched Slash.fr — the premier contemporary art guide and agenda in Paris.
Now, we’d like to introduce you to our latest product Krrb.com — an online venue made exclusively for local and in-person commerce. It’s a fun, friendly and safe place to buy, sell, rent, trade, borrow, give and be neighborly.
Krrb (pronounced ‘curb’) beta launched publicly about two months ago and we’ve already had thousands of users sign up and have received lots of positive feedback. Swissmiss described Krrb as “a fantastic new online happy place… I am seriously giddy over this!”, while Lucky Magazine editor Elise Loehnen wrote that she is “obsessed with” Krrb. We’ve also gotten nice press from Lifehacker, Tecca and Netted by the Webbys.
Krrb was created for the love of garage sales, flea markets, street fairs and any place someone can rummage, dream and discover local treasures. To obtain a secondhand or uniquely crafted item with a personal story is endearing, and endows an object with an importance that is priceless.
Most online shops and classifieds feel anonymous, and let’s face it, they are. We believe that people selling to people is a very personal activity, and through personal connection, the stories behind objects are passed along and cherished.
Today, the Internet has introduced a new streamlined way for individuals to buy and sell to each other. But what we’ve gained in speed, convenience and effectiveness, we’ve lost in conviviality, familiarity and fidelity.
But do we have to choose between the value of the Internet versus the value of neighborly exchange?
Crazy as it sounds, we believe we can take advantage of all that the Internet has to offer — while retaining personal and face-to-face relationships. And it’s this craziness that drove us to create Krrb and what continues to drive us while we refine it through community feedback.
The truth of the matter is that we at AREA 17 are a bunch of geeks that believe that the Internet has the ability to foster communities and bring people together (in real life). Cheesy, we know, but we are part French after all.
If you haven’t already, please check out Krrb.com and see all the wonderful things your neighbors have to offer. If there are no posts in your area yet, please help us grow locally by posting the stuff you’d like to get rid of and by spreading the word to your friends, family and neighbors.
We are hosting Krrb Meetups in our offices. Join us on Feb 3rd (tonight) in Brooklyn and Feb 10th in Paris. Drinks and nibbles will be served. Stop by and see us if you’re in town!