In support of the Blondie and The New Cars tour, eMusic, a leader in MP3 downloads and independent music, offers tour ticket buyers a free Blondie and The New Cars album download. AREA 17 created a mini-website that accepts up to 300,000 unique user-entered codes and gives users-specific access to the downloads — MP3’s are then downloaded via a secure token system to the users computer. A customer service management system was added to allow eMusic to view and report on usage, in addition to re-releasing download tokens in case of user-based problems.