Building momentum for open source sewing
BurdaStyle.com traffic increases exponentially as we prepare for relaunch
Since June 2008, we’ve been working with BurdaStyle, a leading online sewing destination and the only UGC platform around sewing pattern. We have been hired to redesign their visual identity and rebuild (from the ground up) their next generation website.
In the meantime, we’ve been maintaining the existing website, implementing SEO and performance enhancements that have increased overall traffic by 100% and non-paid organic traffic by over 300%. And the unbelievable part is that we did it simply with a flat-head screw driver, some duct-tape, needle-nose pliers, a bag of heavy-duty rubberbands and a bottle of your average household drain cleaner — MacGyver would have been proud.
In late May 2009, the new BurdaStyle.com is set to beta launch — including the new visual identity — and we are super excited about it (not to mention super busy with it). More to come once the new website launches.