Magazine cover exploration

Asylum.com, the new men’s lifestyle website that AREA 17 created the brand identity and website for (November ‘07) has just surpassed Playboy.com, Maxim.com and many others as the top men’s lifestyle website — second only to Askmen.com. Asylum has a whopping 31 million page-views by a bit over 2 million good fellows (and ladies) per month. These fine folks are averaging 15 page views per visit… c’est beaucoup!

Our secret sources say the high click-rate has everything to do with the websites usable design and elegant build … and not much to do with the bedroom pin-ups or stripping french stewardess’s. Oui, oui, vraiment!