Spot the GOOD logo
The GOOD Magazine logo — designed by AREA 17 — is featured in an excellent new design book titled, ‘LOGO’ by Michael Evamy (Published by Laurence King, 2007). The book features 5 logos made by AREA 17 including Marathon Consulting, Sidetrack Films, Nove Group and Elan. The book will be published in many territories, including China and Poland. ‘LOGO’ is available now through the Laurence King website or Amazon.com
Michael Bierut has said of LOGO:
The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.
Michael Johnson has said of LOGO:
Perhaps nothing can make logo design cool again. Who knows. But in its rarefied, nu-swiss, old-Graphis-annual sort of way, this may well be the book to do it.
Read his full review here.
Grafik magazine (UK), comparing LOGO to Taschen’s new rival publication, ‘Logo Design’, said: “What really sets it apart is the breadth and quality of its content.”