AMC launches a new television series, Hustle, using its website as a primary tool for marketing. AREA 17 worked with AMC to design and develop a fully content managed and growable website with custom illustrations, games, interactive features and fully integrated photo galleries and video on each page. The website is automatically updated as each episode passes, giving users fresh content each week. In its first three days after launch, the website enjoyed 100,000 unique visitor and over a million unique page impressions.