This Week in Adweek
AREA 17 recently relaunched Adweek.com in conjunction with the newly re-designed magazine (by our friends at Pentagram). As part of the launch the Adweek staff honored us by featuring our agency in their cover story.
“The media business is in the midst of nothing less than one of the most dramatic instances of industrial transformation in our time,” says Michael Wolff, the newly appointed Editorial Director of Adweek. "This means there is both great opportunity and a great story to tell. Anybody who loves the media will find the new Adweek a riveting read.
The media business is in the midst of nothing less than one of the most dramatic instances of industrial transformation in our time
When Adweek approached AREA 17 late last year to redesign their website, their vision was ambitious: the confluence of industries meant that it no longer made sense to have three different brands (Adweek, Mediaweek and Brandweek) and that their brands and corresponding websites needed to be folded into one: the new Adweek.com. Luke Hayman of Pentagram was brought in to lead the the charge on the visual identity and magazine front.
The website needed to reflect the visual energy of the print magazine, while adding urgency and instant satisfaction. The resulting experience embraces the editorial vision with a variety of voices to tell the evolving story of the industrial revolution through a multitude of forms: charts, graphs, photos, columns, blogs and so forth.