Crystal has been producer for digital and interactive media for the last five years in NYC. Prior to joining AREA 17, she was producing digital projects for AXE at Razorfish. Pre-big agency world, she was part of the Syrup family, starting up a new digital production department and implementing end-to-end project management in developing interactive advertising campaigns for Coty Prestige: Marc Jacobs and Gwen Stefani Fragrances, Bottega Veneta, Calvin Klein X Underwear and Polo Ralph Lauren. She has also invested passion into the e-commerce arena while managing websites and campaigns for David Yurman and Juicy Couture at createthe group. Her tech savvy interactive toolkit has also taken her to places like JWT and Siegel+Gale to produce exciting work for Cadbury, Royal Caribbean, Amex, Pfizer and Emblem Health.
Born in St. Louis, MO, raised in Athens, Greece and then back to St. Louis to obtain a BA in Interactive Digital Media at Webster University. Prior to joining the production management forces in NYC she was a graphic artist and animator. Outside the 9-5 workforce, she teaches Digital Production Courses with SheSays and is planning the new face lift for the Producer community known as WebProducers.org (WPO).
Besides her passion for her work, she loves the myriad food options this city offers, adores dogs, is enamored by photography, bikes everywhere and tries to explore two new travel destinations a year.