David studied cinema at the Sorbonne in Paris. After serving coffee to the world’s biggest movie stars, he actively took part in the production of several video-clips and feature films (including Jefferson in Paris directed by James Ivory and starring Nick Nolte and Gwyneth Paltrow).

In 1996, David set up his own company and started producing advertising campaigns. At this time he discovered interactive writing and created interactive CDroms with the support of reflexgroup agency (Paris). Because David always like to push collaboration a step further, he quickly became partner of reflexgroup and head of its interactive department.