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We partner with the world’s most influential organizations to realize their vision and achieve their greatest impact.

ElevenLabs

Saint Laurent

Consumer Technology Association

Fondation Cartier

The New York Times

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We’re consultants and craftspeople. We integrate brand, experience, and technology to create lasting value for our clients.

Industries we serve

Latest updates

AI innovation report — When search becomes strategy Downlad the report
The trust equation: Why credibility and transparency matter, and how brands build it Read our latest insights article
Founding partner and CCO gives a talk at DesignThinkers in Toronto
Founder and CEO George Eid gives a conference at the Centre Pompidou in the context of the 56th ceremony of the Club des DA
We hosted a webinar with Pentagram on AI-powered search Watch the recording
We released a docu-series on the story of AREA 17 Watch Principles over Pixels (opens in a new tab)
Innovation Report on AI and branding—From HAL to Her: How culture shapes AI strategies and trust Download the report
Lens on Digital Innovation for Luxury—We organized a webinar on innovations in the luxury industry Watch the webinar
Lens on Museums and AI—We organized a webinar on innovations in the arts and culture space Read about our webinar

When search becomes strategy — Read our latest Innovation report