A publishing platform for Facebook, Facebook Stories creates the opportunity to tell the world of the amazing and valuable ways people around the world use Facebook beyond the average daily use.
The objective of the project was to spotlight those users and amplify their stories, while changing the public perception of Facebook being no more than a fun vehicle to pass the time. In actuality, every-day users are unlocking the potential of Facebook and utilizing it in ways that are forward-thinking and valuable to the larger culture.
AREA 17 developed the Stories brand system by utilizing the Facebook look and feel and creating an organic extension of it, creating a suitable canvas for the vibrant content. The second focus was to evolve the content strategy to better connect with an audience accustomed to a high level of community engagement. This strategy was implemented through publishing high quality and insightful content in the form of crisp video, interactive data visualizations, topical podcasts, and through collaboration with peers in the sector such as NY Times, NPR, Spotify, and other respected entities.
Since its re-launch, Facebook Stories has seen tens of thousands of submitted stories, and connected millions of users, further fortifying the greater online community.
Project-wise, Stories became an umbrella for unique undertakings, advancing the Stories brand and enhancing the level of interaction.
In such a case, AREA 17 created the Election Map data visualization to coincide with the 2012 United States Presidential election. The visualisation showed, for the first time ever done, users from within the Facebook network voting in realtime and displaying the action on the Stories platform. In addition to the live display, viewers could dive deeper into the data to focus in on specific states, see where people were actively voting, and what their demographic make-up was. Roughly 9 million Facebook users were trafficked, which was the highest managed by AREA 17 at the time. This was accomplished by creating a hosting structure in conjunction with Engine Yard to support the overall site.