AREA 17 is a digital product agency with studios in Paris and New York. Founded in 2003, we are independently owned and creatively motivated.
AREA 17 also refers to the visual cortex of the brain where sensory data is received, patterns recognized, and images formulated.
We plan, create and grow digital products.
We help our clients succeed by delivering products that improve life, work and play. We specialize in responsive websites and mobile apps for content, community, commerce and culture.
We take an interdisciplinary approach to problem-solving and place a strong emphasis on craft in every detail from design to code.
We identify actionable opportunities, then prioritize them by value, effort and risk—we intend to start 'doing' as quickly as possible. Common activities include product roadmapping, conducting user research and planning content and technology.
We design brands that pique curiosity, express ambition and encourage loyalty. We rely on principles of modern design to ensure the details are carefully considered and the design is eloquently executed.
We marry creative insight with data to deliver successful user experiences. Through a process of iteration and prototyping, we design interfaces that bring joy to people while allowing them to get things done.
We develop custom software that responds to business needs by making engineering a fundamental part of our design process. We write high-quality code that prioritizes reliability, scalability and performance.
We create user activation programs for onboarding, one-to-one engagement and churn reduction. We measure success and ensure optimal reach by implementing holistic frameworks for monitoring, analytics, SEO, social and content syndication.
Close partnerships are crucial to success.
We join forces with our clients to truly grasp their present-day needs and future ambitions. Together we collaborate in a process of iterative design, rapid development and ongoing optimization.